The telecom division of Reliance Industries Limited (RIL), Reliance Jio Infocomm Ltd., appears to be aiming for market share in the wired broadband sector. It has also announced a new plan called “Broadband Back-up,” which is only available to new customers and starts at Rs 198 per month. Jio provides unlimited data at 10 megabits per second and unlimited voice calls without bundled over-the-top platforms in this location. In addition, it provides additional plans for speed and entertainment enhancement.
According to analysts at JP Morgan India, “We see this as another sign of pricing aggression for our fiber business focused on acquisitions and TAM (total addressable market) expansion.”